Tropical Realism™ Brand Guidelines
1. Introduction
This document provides guidelines for the use of the Tropical Realism™ brand identity, including the logo, color palette, typography, and brand name. Adhering to these guidelines will ensure a consistent and cohesive brand presence across all communications.
2. Logo
The Tropical Realism™ logo is a key element of our brand identity. It is a custom script that represents the artistic and cultural essence of the movement.
Logo Usage
- Clear Space: To ensure the logo's visibility and impact, maintain a clear space around it, free of other elements. The minimum clear space is equal to the height of the “T” in “Tropical”.
- Minimum Size: The logo should not be reproduced at a size smaller than 1.5 inches (3.81 cm) in width for print or 150 pixels for digital applications.
- Incorrect Usage:
- Do not stretch or distort the logo.
- Do not change the logo's color.
- Do not place the logo on a cluttered or visually competing background.
3. Color Palette
The Tropical Realism™ color palette is inspired by the natural and cultural landscapes of the Caribbean. The colors are warm, earthy, and sophisticated.
| Color | Hex | RGB |
| Primary Black | #443F3F | rgb(68, 63, 63) |
| Primary Gray | #54595F | rgb(84, 89, 95) |
| Background White | #FFFFFF | rgb(255, 255, 255) |
4. Typography
Typography is a critical component of the Tropical Realism™ brand identity. The selected fonts reflect the brand's artistic and contemporary nature.
Primary Typeface (Headings)
Aboreto is used for all primary headings. It is an elegant and distinctive font that captures the artistic spirit of the brand.
Secondary Typeface (Body Text)
Poppins is used for all body text. It is a clean, modern, and highly legible sans-serif font that complements the primary typeface.
5. Brand Name Usage
The official brand name is Tropical Realism™. When using the brand name in text, it should always be written in its entirety with the trademark symbol (™). This ensures legal protection and reinforces the brand's identity.