Privacy Policy

TROPICAL REALISM – PRIVACY POLICY

Revised Date: July, 24th, 2025

1. WHO WE ARE

Tropical Realism is a Caribbean contemporary art gallery and cultural movement founded by Sir Calvert Jones. Our website address is: https://tropicalrealism.com. We are located at Joshua Center, Arnos Vale, St. Vincent & The Grenadines.

Contact Information:

  • Email: calvert@tropicalrealism.com
  • Phone: 784.494.4556
  • Address: Joshua Center, Arnos Vale, P.O. Box 1249, St. Vincent & The Grenadines

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

  • Contact Forms: Name, email address, phone number, and message content
  • Art Inquiries: Artwork preferences, commission requests, and budget information
  • Gallery Visits: Appointment scheduling information and visit preferences
  • Newsletter Subscriptions: Email address and communication preferences
  • Purchase Information: Billing and shipping details for art purchases and prints

2.2 Information Collected Automatically

  • Website Usage: Pages visited, time spent, and interaction patterns
  • Device Information: IP address, browser type, operating system, and device identifiers
  • Cookies and Tracking: Analytics data, preference settings, and session information
  • Location Data: General geographic location for content personalization

2.3 Mobile App Data Collection

Our mobile applications (iOS and Android) collect:

  • Account Information: Email address and user preferences
  • Artwork Interactions: Viewed artworks, favorites, and browsing history
  • Virtual Preview Data: Photos for wall preview feature (stored locally)
  • Purchase Data: Print order details and delivery preferences
  • Device Data: App usage analytics and performance metrics

3. HOW WE USE YOUR INFORMATION

3.1 Primary Business Purposes

  • Gallery Operations: Process art inquiries, commissions, and gallery visit requests
  • Customer Service: Respond to questions and provide artwork information
  • Sales Processing: Handle artwork purchases and custom print orders
  • Communication: Send newsletters, exhibition announcements, and art updates
  • Website Improvement: Analyze usage patterns to enhance user experience

3.2 Mobile App Functionality

  • Art Catalog Access: Provide complete artwork viewing experience
  • Virtual Wall Preview: Enable artwork visualization in your space
  • Personalization: Recommend artworks based on your preferences
  • Order Management: Process custom print requests and track deliveries

3.3 Marketing and Promotion

  • Newsletter Communications: Art updates, exhibition announcements, and cultural content
  • Social Media: Share your artwork interactions (with consent)
  • Promotional Materials: Feature your testimonials or gallery visit photos (with permission)

4. LEGAL BASIS FOR PROCESSING (GDPR)

For visitors from the European Union, we process your data based on:

  • Consent: Newsletter subscriptions and marketing communications
  • Contract Performance: Art purchases and commission agreements
  • Legitimate Interest: Website analytics and customer service
  • Legal Obligation: Tax records and business compliance requirements

5. DATA SHARING AND DISCLOSURE

5.1 Third-Party Services

We share information with trusted service providers:

  • Payment Processors: Secure handling of purchase transactions
  • Shipping Companies: Delivery of artwork and prints
  • Email Marketing: Newsletter distribution (MailChimp/similar)
  • Analytics Providers: Website usage analysis (Google Analytics)
  • Mobile App Platforms: App Store and Google Play analytics

We may disclose information when required by:

  • Caribbean or international legal obligations
  • Protection of our rights and property
  • Safety of our visitors and customers
  • Fraud prevention and security measures

5.3 Business Transfers

In case of merger, acquisition, or sale, your information may be transferred to the new entity with appropriate privacy protections.

6. INTERNATIONAL DATA TRANSFERS

As a Caribbean-based business serving international customers:

  • EU Visitors: We comply with GDPR requirements for data transfers
  • US Visitors: We adhere to applicable US privacy laws including CCPA
  • Data Security: We use appropriate safeguards for international transfers
  • Local Laws: We comply with St. Vincent & The Grenadines data protection requirements

7. YOUR PRIVACY RIGHTS

7.1 General Rights (All Users)

  • Access: Request information about your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request removal of your personal data
  • Portability: Receive your data in a portable format
  • Objection: Opt-out of certain data processing activities

7.2 EU Residents (GDPR Rights)

  • Right to be Forgotten: Complete data erasure requests
  • Data Portability: Receive data in machine-readable format
  • Processing Restriction: Limit how we use your data
  • Supervisory Authority: File complaints with data protection authorities

7.3 California Residents (CCPA Rights)

  • Right to Know: Categories and specific pieces of personal information collected
  • Right to Delete: Request deletion of personal information
  • Right to Opt-Out: Refuse sale of personal information (we don’t sell data)
  • Non-Discrimination: Equal service regardless of privacy choices

To Exercise Your Rights: Contact us at calvert@tropicalrealism.com with “Privacy Rights Request” in the subject line.

8. COOKIES AND TRACKING

8.1 Types of Cookies We Use

  • Essential Cookies: Website functionality and user sessions
  • Analytics Cookies: Website usage statistics and improvements
  • Preference Cookies: Language and display settings
  • Marketing Cookies: Personalized content and advertisements

You can control cookies through:

  • Browser settings and preferences
  • Our cookie consent banner
  • Third-party opt-out tools
  • Mobile app privacy settings

9. DATA SECURITY

We implement robust security measures:

  • Encryption: SSL/TLS encryption for data transmission
  • Access Controls: Limited staff access to personal information
  • Regular Updates: Security patches and system maintenance
  • Monitoring: Continuous security monitoring and threat detection
  • Backup Systems: Secure data backup and recovery procedures

10. DATA RETENTION

10.1 Retention Periods

  • Contact Inquiries: 3 years from last contact
  • Purchase Records: 7 years for tax and legal compliance
  • Newsletter Subscriptions: Until unsubscribe request
  • Website Analytics: 26 months (Google Analytics default)
  • Mobile App Data: 2 years from last app usage

10.2 Deletion Process

Data is securely deleted using industry-standard methods when retention periods expire or upon valid deletion requests.

11. CHILDREN’S PRIVACY

Our services are not directed to children under 13 (or 16 in the EU). We do not knowingly collect personal information from children. If we discover such collection, we will promptly delete the information.

12. MOBILE APP SPECIFIC PROVISIONS

12.1 App Permissions

Our mobile apps may request:

  • Camera Access: For virtual wall preview feature
  • Photo Library: To save artwork images locally
  • Location Services: For shipping and local content
  • Push Notifications: For art updates and order status

12.2 App Data Storage

  • Local Storage: Virtual preview photos stored on your device
  • Cloud Sync: Preferences synchronized across devices
  • Offline Access: Limited artwork catalog stored locally

13. SOCIAL MEDIA AND THIRD-PARTY LINKS

13.1 Social Media Integration

Our website and app integrate with:

  • Facebook, Instagram, Twitter, Pinterest, TikTok
  • Third-party privacy policies apply
  • Optional sharing features require explicit consent

Links to third-party websites are governed by their respective privacy policies. We are not responsible for external site privacy practices.

14. UPDATES TO THIS POLICY

We may update this privacy policy to reflect:

  • Changes in business practices
  • New legal requirements
  • Enhanced privacy protections
  • User feedback and improvements

Notification Process:

  • Website banner for 30 days
  • Email notification to subscribers
  • Mobile app notification
  • Updated “Last Modified” date

15. CONTACT US

Privacy Questions and Requests:

  • Email: calvert@tropicalrealism.com (Subject: Privacy Inquiry)
  • Phone: 784.494.4556
  • Mail: Privacy Officer, Tropical Realism, Joshua Center, Arnos Vale, P.O. Box 1249, St. Vincent & The Grenadines

Data Protection Officer:

For EU-related privacy matters, contact our designated privacy representative at the above address.

16. CARIBBEAN DATA PROTECTION COMPLIANCE

As a business operating in St. Vincent & The Grenadines:

  • We comply with regional data protection frameworks
  • We respect Caribbean Community (CARICOM) data sharing agreements
  • We follow Eastern Caribbean Central Bank data guidelines where applicable
  • We maintain standards consistent with international best practices

17. DISPUTE RESOLUTION

17.1 Internal Resolution

Contact us first to resolve privacy concerns directly.

17.2 External Authorities

  • EU Residents: Contact your local Data Protection Authority
  • California Residents: File complaints with California Attorney General
  • Caribbean Residents: Contact relevant national data protection authorities

18. ACKNOWLEDGMENT

By using our website, mobile app, or services, you acknowledge that you have read, understood, and agree to this Privacy Policy.